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A sophisticated data apparatus would be needed. by ensuring that every campaign stop was driven by data and reflecting what was currently being seen in the field, he was able to use his travel time most effectively. >> so cambridge analytica was even driving where trump campaign, that directly contradicts the trump campaign's statement. how problematic is that, do you think? >> i think it's very problematic that the trump campaign did not reach out and have a very close connection with cambridge analytics. it's clear from the record, it's been long known. we're getting a few more facts. this d...

With hillary clinton's e-mails. all of this within that time frame. now, the campaign has distanced itself from cambridge analytics, basically saying it didn't rely on it at all during the campaign. it relied on the rnc's data information. >> i want to bring in now chris. welcome to the panel. >> thanks. >> video of the conference from the may of 2017 surfaced today showing cambridge analytica's top digital officer talking about their role in the trump campaign. watch this. >> we started working with the trump campaign in about june of 2016. when it became obvious that a sophisticated data app...

Them these e-mails. we had pretty good proof that that's what happened, so that's what i meant that he's not a witting tool of the russians. perhaps an unwitting tool but not witting. >> the trump campaign tried to distance itself from cambridge analytica. but i want you to listen to this. this is a senior executive for the company at a conference. this is may of 2017. >> we started working with the trump campaign in about june of 2016. when it became obvious that a sophisticated data apparatus would be needed by ensuring that every campaign stop was driven by data and reflecting what was curr...

Witting -- >> well, we held that the e-mails that were hacked from the dnc were hacked by the russians and then through a cut out given to wikileaks. wikileaks, assange, of course, denied any connection whatsoever and that the russians are given them these e-mails. we had pretty good proof that that's what happened, so that's what i meant that he's not a witting tool of the russians. perhaps an unwitting tool but not witting the. >> the trump campaign tried to distance itself from analytica. i want you to listen. this is a senior executive for the company at a conference. this is may of 2017. ...

The head of the firm reached out to wikileaks founder julian assange asking if he needed help with clinton-related e-mails. a request that julian assange said on twitter that he rejected. the firm was, in part, founded by wealthy republican donors, the mercer family, who began supporting trump in june 2016, around the same they started working together, the firm and the campaign. that's also when jared kushner took the reigns of all data operations for the campaigns. he told "forbes" magazine, the campaign used both cambridge analytica and rnc data. additionally, the campaign paid the firm nea...