Snowflake buys data clean room maker Samooha
The acquisition will make it easier for Snowflake customers and partners to build, connect and use data clean rooms to unlock the value of their data in the Data Cloud.
Source: venturebeat.com
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Snowflake buys data clean room maker Samooha
The acquisition will make it easier for Snowflake customers and partners to build, connect and use data clean rooms to unlock the value of their data in the Data Cloud.
Source: venturebeat.com
iTWire - The two questions you need to answer before considering a Data Clean Room
GUEST OPINION: In a post-cookie and privacy conscious world, data clean rooms are one of the most discussed solutions within the ad-tech and mar...
Source: itwire.com
Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy
/PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced new partnerships integrating...
Source: prnewswire.com
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration ...
Chicago, IL, June 16, 2023 (GLOBE NEWSWIRE) -- Circana, formerly IRI and The NPD Group, today announced two new media solutions partnerships formed to increase the effectiveness of marketing campaigns.
Source: bdtonline.com