Adobe Announces Real-time Customer Data Platform (CDP)for First-Party Data
PHOTO: Victor Solanoy Adobe has announced the newest iteration of its Real-Time Customer Data Platform (CDP), an application for first-party data-driven customer acquisition and engagement. Adobe Real-Time CDP aims to help brands activate customer data to manage entire customer profiles and journeys in one system, without the need for third-party cookies. According to Adobe, this will be the first CDP built from the "ground up" for first-party customer data. Consumers today are more attentive to the data they share, which has resulted in a myriad of privacy regulations globally. Meanwhile, ...
Source: cmswire.com