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Mindshare Wins Campaign US Media Agency of the Year Award Follows Suite of Industry Accolades for Mindshare, Including MediaPost's Media Agency of the Year News provided by Share this article Share this article NEW YORK, Feb. 22, 2021 /PRNewswire/ -- Campaign US awarded Mindshare, the global media agency network that is part of WPP, one of its highest honors: Media Agency of the Year. Now in its second year, the Campaign US Agency of the Year Awards celebrate the best-in-class agencies that are creating meaningful and relevant work for their clients, driving business results and contributin...

By John McCarthy-02 February 2021 11:30am A new tool from GroupM measures the ethics of its data use WPP’s media buying arm GroupM has unveiled a tool that encourages the ethical use of data as it looks to spend client money in a less risky and intrusive manner. Working with FMCG titan Unilever, it has developed the Data Ethics Compass to signpost the impact the use of data can have on consumers and the world around them. What it does The Data Ethics Compass is a global web app that scores data use to encourage ethical advertising. It will inform buyers of the “ethical ri...

GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy The Data Ethics Compass aims to answer whether uses of data would feel right to a consumer. Getty Images February 1, 2021 WPP’s GroupM has unveiled a Data Ethics Compass tool, developed in partnership with client Unilever, that grapples with a concept Jurassic Park’s scientists never seemed to grasp. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR a...