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Exploiting the pre-existing divisions. but this time they have taken such good advantage of the social media networks and frankly we're going to have to blame the networks -- the social media networks' lack of understanding what was going on in it too. but they took advantage of it, and i think they had a very effective campaign. while i don't know if we'll ever understand exactly what impact it had on voter activity in the polling booths, we do know that it reasonably caused a number of people not to turn out. it caused people to question the democratic candidate and/or sit out the election. ...

During the election, so explain what the trump team was doing. >> well, along with a colleague, i got invited down to trump campaign's data headquarters in san antonio, texas, about a month before the 2016 election. and as part of that tour, they showed us actual facebook ads, facebook dark posts that they were targeting toward african-american voters in florida in hopes of discouraging them from turning out and voting on election day. this is the same thing essentially that the russians are alleged to have done in these reports, to disincentivize, discourage, and ultimately suppress the black...

Analytica with the success. i should mention brad pascal did tell 60 "minutes" that they didn't play a huge role. >> appreciate it. i want to bring in the panel. josh, i want to start with you. you actually sort of embedded with the campaign in the final days and wrote an article about their data operation. was this cambridge involved? zbl zbl zblae. >> yeah, they had a full team of data scientists down in san anton antonio, in trump's data headquarters. brad parscale was our host and spoke about the work they did and how their modeling was used to help decide where trump would travel based on...

You actually sort of embedded with the campaign in the final days and wrote an article about their data operation. was this cambridge involved? >> they had a full team of data scientists down in san antonio in trump's data headquarters. brad parscale was our host and spoke about the work they did and how their modeling was used to help decide where trump would travel based on where they thought the most gettable universal voters were. from what i understand from talking to people involved what the campaign, what you said is not accurate. i don't know if we've got our wires crossed when you tal...