SA's Gen Z says 'walk the walk', has no patience for rhetoric, influences others
Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new generation’s growing influence, they can affect other cohorts’ opinions as well. This emerged during Edelman Africa’s Twitter Spaces Trust in Brands event on 9 November, where a panel of influential partners, trust experts, and Gen
Source: themediaonline.co.za