Tata Group in talks with Uber for partnership to boost digital platform engagement
Tata Neu, positioned as a 'super app', faces hurdles like stagnant user growth and low engagement, according to insiders.
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Tata Neu, positioned as a 'super app', faces hurdles like stagnant user growth and low engagement, according to insiders.
Additionally, Tata Digital plans to consolidate its various standalone apps such as BigBasket, 1mg, and Tata Cliq, under the Tata Neu app to increase consumer engagement, boost Tata Neu app utilisation, and enhance operational efficiencies. The flagship digital asset, BigBasket, is also looking to raise up to $100 million in funding from parent Tata Sons.
Earlier this week, Tata Digital appointed Naveen Tahilyani, the former managing director of Tata AIA Life Insurance, as its CEO & MD. Tahilyani replaced Pratik Pal who had been holding the charge since the company’s inception in 2019. Tata Sons has invested more than $2 billion in Neu so far and has board approvals for further capital infusion over a five-year period.
As per reports, Tata Sons may invest $1 billion in its digital arm Tata Digital over the next few years.
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