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In the words of trump's digital director, "we own the future of the republican party." joining me now, co-author of that piece, "bloomberg businessweek's" josh green. to some extent, i think the story about the trump campaign is they're basically winging it and this was a window into the fact that they may be winging it in certain ways but there is also an actual organization there doing some of the stuff that campaigns typically do. >> yeah, i mean, that was a real takeaway to me. i think the reason they cooperated with this piece was that they were little miffed at the idea that their campai...

Ambitious data operation down in san antonio, they co-named it project alamo, and they basically showed off all the bells and whistles which while it may not resemble a traditional campaign, has turned into a real monster small-dollar fund-raising machine, which is allowing trump to build up this really valuable this, this audience of donors that conceivably can be transported over to trump tv network or some new social media play, if he doesn't win the election, or if he does win the election, he's got a big list of supporters backing him up. >> yeah, there's a number of bernie sanders, ex-sa...