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Will help on election day but a positive turnout strategy may not be enough for them to win so as we say in the piece, they have launched what a senior adviser told me was a three-part voter suppression strategy to drive down the votes of low propensity african-american, liberal and millenial women voters who, if they were to show up at the polls would most likely cast a ballot for hillary clinton. they are hoping that through targeted advertising and other things, they can persuade these voters not to vote for trump, but just to stay home and not vote at all. >> what are they going to do with...

>> what's interesting about what they have done, under kushner's leadership, they built this data operation that pulled in about 12 million names, 2.5 million donors. but because they paid for it with trump's own campaign funds, he owns it after the election. regardless of whether he wins or loses, so you could see how he could take that audience and fold it in with the breitbart news or something else like that, a trump tv network, which would thereafter being trump's platform, media and political platform to do some kind of a break away republican party or whatever he wants to do. >> so thei...

This last week is going to be a breakneck pace for the campaign. they have no choice. they have to try everything if you look at the average of being down by about six points. >> we find it fascinating the data operation would let in reporters and want to do a piece like this before the election happens. this is one of those times, post mortems that happen. i find that fascinating. >> yeah. i mean, i think what it shows is that in a lot of cases these are people who haven't really done this before and are eager to prove that they have something legitimate because there has been so much talk ab...

Donald trump's behind-the-scenes data operation has been something his campaign has kept almost entirely from public view. but "bloomberg businessweek's" josh green and sasha eisenberg was granted access that the trump campaign is using in the final days of this election season, and possibly beyond. we are joined now by one of the authors of that piece, from our washington bureau, sasha issenberg. it is great to see you here. tell us about your story, sasha. >> so, josh and i went down to san antonio, where the trump campaign has built basically a second headquarters. there are people who go t...

Donald trump desperately needs to win north carolina. the rally so far seems to be sticking mostly to the script, the teleprompter. heard him say a new catch phrase, we have to drain the swamp. this is a key moment for him right now. >> i think that drain the swamp message is one he should be hitting every day from here on out. i think that is something that actually not only just works for his base and actually can begin to add some voters to his coalition at the end here. people who are so fed up with washington, that decide that he is -- the change that is needed. listen, north carolina is ...