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Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second position at 2359.58. Procter & Gamble replaced Tata Group at the third slot with ad volumes of 888.46. Tata Group fell to
It’s that time of the year when romance is in the air. Romantic movies and shows constantly have you feeling all the right emotions, whether you have someone to watch with or are living vicariously through the film or a series. Marking Valentine’s week, Tata Play is set to bring the celebration of the emotion that needs no language to your screen with a unique line-up curation.
The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move signalling a formal start to the overall industry transformation.
Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January), according to Barc’s weekly data. Reckitt Benckiser was second at 3449.43. While Cadbury’s India, ITC, Godrej Group, Procter & Gamble, LIC India, GSK, and Colgate Palmolive were at number four to ten, the highlight of fourth
Mumbai: Disney Star network executed a 24-hour roadblock for Tata Sky to drive awareness for their recent rebranding campaign as Tata Play. The roadblock was in effect from 27 January to 28 January. After 18 years as Tata Sky, the direct-to-home service provider announced its rebranding as Tata Play on 26 January signaling its expanded business interests in broadband and OTT