#MobExAwards highlights: LA MER brings luxury online amidst pandemic
LA MER is known as a luxurious skincare brand targeted at high income consumers who values unique skincare formulas that aids in maintaining a radiant young-looking skin. Recognising the change in consumer patterns as well as the impact of COVID-19 pandemic, the brand tuned to the online eCommerce space to boost its sales with its well targeted campaign optimised for different key consumers while maintaining its top-notch personalised service. Working with its agency ADA, this year the brand took home several awards at MARKETING-INTERACTIVE's recent #MOBEX 2020 awards. Challenge The COVI...
Source: marketing-interactive.com