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Facebook Lead Ads 101: A Guide to Growing Your Business (Examples) Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of this work for us. If you don’t know, Facebook lead ads represent one of the best ways to learn about your audience and get them interested in your product (no telemarketers required). They’re a relatively cost-effective way to learn about your audience and generate leads that actually convert. Not only that, anyone can use th...