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After the emergence of ecommerce platforms, the challenge for offline retailers has been to offer a similarly wide range of products and pricing to their customers. This problem even gets bigger for the retailers who are in the business of selling large electronic products since they have limited shelf space. Also, the fragmentation of this network puts them at a disadvantage when it comes to sourcing the products at a competitive price. While working at Flipkart, and launching and scaling categories for the ecommerce giant, Khushnud Khan realised how crucial are physical stores for customers when it comes to high involvement purchase categories. ....