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Share this article Share this article NEW YORK, Feb. 24, 2021 /PRNewswire/ -- Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB's CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy. "At IAB, Carryl will bring her passion for data-driven storytelling that connects brands with audiences," said Cohen. "She has a track record of infusing innovation int...

Dan Jaffe, group EVP of government relations, Association of National Advertisers It’s possible that this development will give further impetus to Montana, Connecticut, New York, Nebraska, Oregon and Indiana that also have similar taxes pending – and that would be highly unfortunate as the law clearly violates the Permanent Internet Tax Fairness Act that bars discriminatory taxes on digital media. It also almost certainly violates the Dormant Commerce Clause and therefore is unconstitutional. This law will clearly fall heavily on businesses already struggling to survive due to the pandem...

Apple's Tim Cook claims 'your online life is being surveilled' as he defends major iPhone update that will require users to give permission for their data to be used for personalized ads in latest round of battle with Facebook over privacy The Apple CEO defended an update to the iPhone which will make it more difficult for companies to run targeted commercials on phones and iPads  Apps will need to get express permission from users to be served targeted ads  It will shrink apps' advertising audience size and could shrink their profits  Cook said he wants to 'supply the tools' so people can...