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The Selling Value of Open-Ended Questions Dave Yoho explains how open-ended questions can help sales professionals in this short video. James F. McClister | May 21, 2021 Closed questions are great when you want yes or no answers, but not when you re trying to get to know a homeowner. Long-time sales leader in the remodeling industry Dave Yoho explains how open-ended questions can help sales professionals get at the root of what clients want and need for their home. What this short video to learn more. About the Author ....