Literary Press Group of Canada ads | Communication Arts
Literary Press Group of Canada ads Ramp Communication’s ads for the Literary Press Group of Canada highlight Canada’s indie publishing scene with the help of origami. Responses by Tina Fernandez, VP strategy, and David Brouitt, creative director, Ramp Communications Background: The objective of the campaign was to showcase Canada’s independent publishers and promote the work of Canadian authors. Literary Press Group of Canada (LPG) wanted to celebrate undiscovered talent. While this was a general awareness campaign, the ads directed readers to a landing page where they could learn more...
Source: commarts.com