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M&Ms' beloved characters getting new look more 'representative of our consumer' - Vimarsana News

M&Ms' beloved characters getting new look more 'representative of our consumer'

Mars Wrigley, which owns M&Ms, is trying to make the characters — particularly the female ones — more "current." They'll have more prominent placement in ads, with the aim of

M&Ms' beloved characters are getting a new look - Vimarsana News

M&Ms' beloved characters are getting a new look

M&M's branding is getting a refresh.

Your favorite M&Ms' characters are getting a new look - Vimarsana News

Your favorite M&Ms' characters are getting a new look

The logo is also getting a little change.

Source: wbaltv.com
Your favorite M&Ms' characters are getting a new look - Vimarsana News

Your favorite M&Ms' characters are getting a new look

The logo is also getting a little change.

Source: wvtm13.com
Your favorite M&Ms' characters are getting a new look - Vimarsana News

Your favorite M&Ms' characters are getting a new look

The logo is also getting a little change.

Source: wgal.com