Before Performance Max, There Was Google's App Campaigns, Muddying Transparency
As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.
Source: adweek.com
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Google expands ways to reach new and returning app users and update in-app event tracking
Google expands ways to reach new and returning app users and update in-app event tracking New features help app developers and marketers work together better too. Carolyn Lyden on May 20, 2021 at 10:58 am As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help app developers reach new users, understand data and insights to improve performance, and keep people coming back to the apps they love. App campaigns coming to desktop in June. Many developers and app marketers reach new audiences with app campaigns ...
Source: searchengineland.com