NHL Extends Deal With SiriusXM Through 2028-2029 Season
The National Hockey League has extended its deal with SiriusXM through its 2028-2029 season. Terms of the extension were not disclosed.
Source: yardbarker.com
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The business of the NHL Global Series and the league's push for international brand recognition
Establishing a global brand is becoming increasingly more important to the long-term health and growth of an NHL franchise.
Source: theathletic.com