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Klarna's CEO seemingly touched a nerve on social media by saying AI meant "spending less on photographers, image banks, and marketing agencies."
Buy now, pay later servicer Klarna shared that it has shaved 12 percent off Q1 2024 its marketing spend, in part due to generative AI use.
PubMatic and Klarna formed a partnership to enhance native advertising and reach more shoppers.
New partnership will allow PubMatic’s advertisers to drive high ROI campaigns by reaching Klarna’s audiences at the point of purchase...
The two are teaming to allow PubMatic’s advertisers to drive high ROI campaigns by reaching Klarna’s audiences at the point of purchase