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Was dead in the water. he had all his money tied up into those barrels waiting to be sold to customers, who were frankly, just not interested. >> i was a little bit of a freak-out. 300 barrels, at $12,000 a barrel, you can do the math of what we were expecting to come in. and the wine started to show and i said to the wine maker, we got to start selling this. and he's french. and great wine maker and a real artist and business person. he goes -- but michael, the ttb, we need to get the approval. i was like, we got to sell this. >> michael was desperate. he needed to do something to bring in re...

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Transforms, sometimes running three or four simultaneous special events in just one evening. david says the profitability of the business is like a table. each department is a leg. wine, music, food and events. and they all need to work in harmony for the business to balance. >> if one of these three legs is not you know, performing well, it doesn't stand long. and it's falling. you cannot only be good in one thing. you have to be good in at least three or four to make sure that this is going and growing. >> with the concept fully flushed out in new york, they've managed to successfully duplic...