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You to just, okay, if i want to opt out of advertisements, click here. you have to go to settings and figure it out. i know companies crave these personal endorsements because people listen to their friends, but i think it is a perversion of social networks. i think should you have to give permission up front. >> it is all about advertising. >> the other digital story has to do with twitter. for the first time the nielsen ratings that show who is watching tv. >> my favorite show. >> they now measure tweets. how many are tweeting about a particular show. >> so scandal had the 713,000 tweets and...

You to just, okay, if i want to opt out of advertisements, click here. you have to go to settings and figure it out. i know companies crave these personal endorsements because people listen to their friends, but i think it is a perversion of social networks. i think should you have to give permission up front. >> it is all about advertising. >> the other digital story has to do with twitter. for the first time the nielsen ratings that show who is watching tv. >> my favorite show. >> they now measure tweets. how many are tweeting about a particular show. >> so scandal had the 713,000 tweets and...

They don't make it easy for you to just, okay, if i want to opt out of advertisements, click here. you have to go to settings and figure it out. i know companies crave these personal endorsements because people listen to their friends, but i think it is a perversion of social networks. i think should you have to give permission up front. >> it is all about advertising. >> the other digital story has to do with twitter. for the first time the nielsen ratings that show who is watching tv. >> my favorite show. >> they now measure tweets. how many are tweeting about a particular show. >> so scanda...