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RuPay is proudly associated with TATA IPL 2024 as an associate partner. The campaign will playfully engage with the audience, showcasing how linking RuPay credit cards to UPI eliminates the need to carry a physical wallet.
The brand has launched two ad films, conceptualised and created by DDB Mudra Group.
To introduce the latest collection, the brand has collaborated with DDB Mudra Group to launch ‘What's Your Poze?’ campaign film.
Every Friday, Campaign India picks its favourites from the work published on the website
Indian agencies won two awards on the final day of the 2023 edition of the Cannes Lions International Festival of Creativity to end the biggest advertising and creative communication event with 25 metals. Leo Burnett India emerged the most-awarded Indian agency with 11 metals. It won a silver for its 'The Biochar Project' for Lay's in the Sustainable Development Goals category on the last day on Friday while FCB Group India's 'Tr for Teacher' campaign for Navneet won bronze in the same category.