Detailed text transcripts for TV channel - KGO - 20111227:10:45:00
Be the year of mega hits. now movie executives have a new mission on their hands -- to get people back into movie theaters after a year of death defyingly low turnout. 2011 ticket sales are on pace to be half a billion behind last year, and attendance hasn't been this low since the mid 90s. are people still in love with the silver screen? >> i think people love going to the movies. but it is getting more and more expensive, and that's excluding a lot of movie-goers from going out to the theater. >> it's not like really worth it. i just watch it at home. >> reporter: not even conan's muscles we...
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