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Are you getting ready to enter the Collaboration & Culture category of the WARC Awards for Effectiveness? Here's something to inspire you! Read on to find out more about 2021 Gold winner, McDonald's New Zealand.
December 17 2020, 12:12 pm | BY Ricki Green | 6 Comments McDonald’s New Zealand has launched a new outdoor campaign via DDB Aotearoa, which uses reflections of night lights on city streets. The ‘Reflections’ campaign provides just enough suggestion to point late night revellers in the direction of what they really need. Launched to coincide with the end of year celebration season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries, and is running during evenings throughout inner city locations. Client: McDonald’s Head of Mark...