Marketing budgets may improve in this quarter
Regional print advertisements are indicated to take the highest share of the marketing budget in Q3 2023 with an allocation of 13%, followed by OOH at 11%.
Source: livemint.com
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Business Optimism improves: TRA's Marketing Decision
TRA's Marketing Decision Index (MDI) Q2 2023 is a quarterly benchmark report, the second in its series, and a global first that provides leading indicators through primary research conducted with 757 Marketing Decision Makers (MDMs) across 16 Indian
Source: adgully.com
"'REDI TO CHAT?' Evaluating the effect of two structured tools on the c" by Amy Montgomery, Mary Kearns et al.
Objective: The objective of the study was to evaluate the effect of two self-designed structured clinical tools on overall self-perceptions of confidence in the assessment, management and communication of acutely unwell residents in nursing and care staff of residential aged care facilities (RACFs). Methods: Quasi-experimental pre-post design using surveys in 22 RACFs in Metropolitan Sydney, Australia. A convenience sample of 254 nursing and care staff were recruited. Two structured tools were developed to enhance confidence: (1) RACF Emergency Decision Index (REDI) and (2) Clinical Handover A...
Source: uow.edu.au