Detailed text transcripts for TV channel - KGO - 20140807:09:57:00
In 95 cents? >> it is friendlier. it's nicer to the customer. >> reporter: finally, menu quiz number three. which is the reasonably priced item? lobster and seafood platter for $70. or filet of sole for $35. the lobster is the decoy. >> the decoy item makes other items look more reasonable. >> reporter: bottom line when you see grandma's cajun red beans and rice for $27.95, placed underneath the lobster thermidor listing, grandma may be a menu engineer. for "good morning america," becky worley, oakland, california. >> you know there is a secret when you open up the menu. they say the place for...
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