Published: 7:00 AM December 18, 2020 Richard Ince, of Ince Umbrellas, has signed his shop up to the scheme - Credit: East End Trades Guild Umbrella makers, jewellers and other independent stores in Tower Hamlets have joined forces to provide Christmas shoppers with an alternative to Amazon this week. As London moved into Tier 3 coronavirus restrictions, the East End Trades Guild announced it had set up a one-stop online shop, bringing together more than 20 businesses. It is estimated the pandemic has cost small businesses an average of £17,074, with seven per cent of small busines...