Celeste Barber beauty push generates $6m in sales for MCo
Celeste Barber beauty push generates $6m in sales for MCo Share Cosmetics brand MCoBeauty credits a growth surge on its influencer strategy after the Celeste Barber-fronted brand delivered huge sale numbers through its supermarket partner, Woolworths. Launched in 2016 by Shelley Sullivan as the little sister of ModelCo to offer consumers affordable but trend-driven beauty products, MCo was Woolworths’ top-selling brand last year, out-selling global competitors L’OReal, Maybelline and Rimmel. MCoBeauty CEO Shelley O’Sullivan says partnering with Celeste Barber for an Instagram-led influe...
Source: afr.com