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Hyatt Hotels Corporation has expanded its senior leadership team in India and Southwest Asia, announcing Deepa Krishnan as head of marketing and Prasad Narulkar as director of digital. Krishnan will lead strategic marketing initiatives and brand development for Hyatt's portfolio in the region, having worked at companies like Tata Starbucks, Diageo, Godrej, and Idea Cellular.
She was previously working as director- marketing, category, loyalty and digital at Starbucks.
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India Business News: NEW DELHI: India's Gen Z and millennials are fuelling the cafe culture in the country, nudging global brands like Starbucks and Tim Hortons to go aggr.
For Starbucks, which operates in India in partnership with the Tata Group, the strategy is to launch in new towns and cities. While getting customers in the metros with comparatively higher disposable incomes is obvious for the brand , it has also been able to garner strong footfalls in places like Jalandhar and Siliguri. "The new customer addition to the industry is being led by the Gen Z and millennials. People under the age of 35 years are a very big purchasing class for the coffee space," said Deepa Krishnan, director, marketing at Tata Starbucks.