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Whether you’re accessing data from internal sources or purchasing data from vendors, due diligence is essential to ensure your findings aren’t skewed or incomplete.
Read later Summary: Giving staff a suit of digital armor is one of the objectives of Mars use of Salesforce's Tableau data analytics offering. It was a tough year for the Consumer Packaged Goods (CPG) sector in 2020. There were the obvious initial spikes in demand on key products - remember the great and totally self-inflicted global toilet roll famine of March/April? But the longer term impact was a shift in behavior as consumers looked at empty store shelves and massive online waiting lines and decided that availability came before brand loyalty. Combine this with the worldwide shift from...