Podcast consumption on Gaana jumped 40 % YoY in 2021: CMO Shashwat Goswami
If the digital revolution paved the way for the OTT boom, it also provided a fresh impetus to the audio industry to evolve with the changing times. As the habit of consuming content on the go became a lifestyle for people, audio emerged as the most convenient option to keep one entertained and informed without any hassles.
Source: indiantelevision.com