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The Misinformation Combat Alliance (MCA) on Monday said that it has collaborated with Meta (formerly Facebook) to launch a dedicated fact-checking helpline on WhatsApp in India in an effort to combat media generated using artificial intelligence (AI). The helpline will be available for the public to use in March this year. The initiative will allow MCA and its associated
MCA says they will work closely with independent fact checking groups and industry partners to assess and verify the content, to debunk false claims and misinformation.
The helpline will be available for the public to use in March 2024.
The MCA-Meta collaboration will allow MCA and its associated network of independent fact-checkers and research organisations to address viral misinformation – particularly deepfakes
Deepfakes refer to manipulated audio, video, or other digital content that use advanced AI tools to create content that appears real.