Pollster and political -- if someone like wendy davis, facing incoming attacks, when she goes to draw a contrast with her opponent, she has different hurdles and obstacles than a male candidate would, correct? >> that's correct. people hold women to higher standards and expect more of women. they expect them to be more honest and ethical. and it's so important for women to be able to maintain the perception that they are honest and ethical and that they are above the fray even when they go negative. >> linda, according to your research and talking to pollsters, being a woman is becoming an adv...