NFT winery Cellarverse seeks opportunities through metaverse
Italy’s Cellarverse has arrived as the first metaverse winery to assign every bottle of their specially made wines with a non-fungible token.
Source: just-drinks.com
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Italy’s Cellarverse has arrived as the first metaverse winery to assign every bottle of their specially made wines with a non-fungible token.
Drinks companies are venturing into the metaverse but to what extent will their brands’ marketing experiments result in real returns?