Nielsen Rejects TV Networks’ Demand for COVID-Era Ratings Audit “Our work with the MRC, the independent body created for this very reason, is ongoing and should serve the purpose of an independent audit,” Nielsen saysTim Baysinger | April 16, 2021 @ 2:18 PM Last Updated: April 16, 2021 @ 3:27 PM Nielsen will not submit to an audit of its COVID-era ratings measurements, rejecting a request from TV networks who believe their ratings have been undercounted during the pandemic. “Third party auditing has always been a vital part of serving as the industry currency and our pro...