Detailed text transcripts for TV channel - MSNBC - 20180716:04:58:00
>> when you see brands and artists come together in a way that like that's exactly what the celebrity stands for and what the brand should be doing, it's magic. >> they think, oh, my god, den misrodman got a vodka. let's try that. if he does it, i know it's going to be good because he loves to party. i keep telling people, i got to be the coolest guy on the planet. got to. >> packaging, celebrities, image. when applied in just the right moment in just the right way, they give products an edge of competition. but in a changing marketplace, do rivalries still matter? >> we're in the end stages o...
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