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Just see it more clearly, you know? >> they were a mistake every business owner makes. when it's not working they try to fix it. when it's not working, there's a reason. get rid of it and find a new course. >> i want to throw something out to the audience. the name. we had denise come in and try to suggest a new name and try to suggest a new logo and they decide to go from fancy new york to fancy bridal. the suggestion from denise was noto new york or -- i would love for you guys to weigh in on this. write to us on twitter at nbc your biz or on our facebook page. let us know what you think. >>...

Based upon situations. then, all the logic comes in why that makes sense to do it. often, a decision backfilled with logic is a mistake. >> mike then dove into their sales strategy. they currently work with about 20 retailers across the country. in addition to their own shop, which they man themselves in new york, only four stores are selling their dresses in significant numbers. >> what we need to do is look what in your business has been working. patterns of success, you pursue. every 90 days in your business, sit down and say, what's not working? what is working? whatever is not working, yo...

Next. >> thank you. >> the next stop was the much-anticipated meeting with aysha saeed and her much manufactured contact, ping. >> nice to meet you. >> this is where their best-selling linda dress was made in the heart of new york city's garment district for $46 less than it was made at their factory in turkey. the brothers brought two more dresses for her to look at, evaluate and price for manufacturing in new york. >> we also do stuff like this. >> the brothers then rush back to their office to meet jamie hammel, a social media from denise's s-3 agency. he gave them pointers and tips on how ...