Great Divide Shows Concern Over Yeti Cooler Trademark
In the mythical wilds, a real-life battle between two yetis would be a sight to behold. But in reality, the faceoff between two popular Yeti brands may be settled in a much more peaceful manner. Last fall, the Austin, Texas-based Yeti Cooler company — known for its $400 coolers — was awarded two federal trademarks: one for the word "Yeti" as it relates to beer glasses, cups, mugs and bottle openers, and the other for the words "Yeti Presents." But the trademarks got the attention of Great Divide Brewing, which has been brewing its flagship Yeti Imperial Stout, and numerous variations, s...