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Friends compete to earn the most Velocity points at 7-Eleven


Friends compete to earn the most Velocity points at 7-Eleven
July 8, 2021 1:31
7-Eleven has launched a campaign to celebrate the ability to earn Velocity Frequent Flyer points at 7-Eleven via CHE Proximity.
It was announced in May this year that members of Virgin Australia’s loyalty program would be able to earn points at 7-Eleven stores.
The spots see a pair of friends competing with one another to see who can earn the most points at 7-Eleven.
Adam Jacka, head of marketing communications at 7-Eleven said: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster. ....

Trent Roberts , Lauren Moran , Amy Weston , Nat Hort , Fraser Nelson , Lydia Bauer , Tom Blackburn , Glen Dickson , Rohan Timlock , Andrew Drougas , Tim Parrington , Clinton Duncan , Matt Thompson , Nigel Harvey , Sam Scherma , Jamie Scott , Kyle Gradidge , Jeremy Lewington , Jen Livingston , Martin Geer , Adam Jacka , Tony Rogers , Leo Burnett , Head Of Marketing Communications , Customer Communications , Velocity Frequent Flyer ,

Friends battle for Velocity Frequent Flyer points in new 7-Eleven campaign via CHE Proximity


July 8 2021, 12:37 pm | BY Ricki Green | 18 Comments
7-Eleven has launched its partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.
 
Australia’s 10 million Velocity Frequent Flyer Members can now earn Points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores.
Says Adam Jacka, head of marketing communications at 7-Eleven: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster. ....

Trent Roberts , Lauren Moran , Amy Weston , Fraser Nelson , Nat Hort , Lydia Bauer , Tom Blackburn , Glen Dickson , Rohan Timlock , Andrew Drougas , Tim Parrington , Clinton Duncan , Matt Thompson , Nigel Harvey , Sam Scherma , Jamie Scott , Kyle Gradidge , Jen Livingston , Martin Geer , Tony Rogers , Creative Agency , Velocity Points , Deputy Chief Creative , Senior Designer , Brand Planning Director , Group Account ,