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A crash course in first late 101. the derek lamb sweater was slightly sheer. that's a little racy for a first lady. and probably was not intentional. >> and the dress she wore on red heart day? >> they had not thought it through. this is a french brand in her first public appearance since her husband stood on the steps of the capital and said my first rule is buy american. >> despite it all, to some her style exhibits strength and independence. >> melania trump is to my imagination emerging as a mona lisa of the first ladies. because it is by her appearance and her poster that she seems to sig...

The kind of things you wear when q when you want to show you've arrived. >> on her wedding day back in 2005, wore this christian dior gown. >> 13 foot train. 1500 crystals. for dior. found when she went to paris. >> she main favors european brands, but mixes in american labels like derek lamb and raffle laurralph lauren and often shopping online. >> seems to be charting her own path in terms of style. >> pretty unique. conflicted relationship with the american fashion industry which started after the election when a number of designers stood and you happen said i'm not going to dress mr. trump...

By wearing his clothing, she was saying look, come on in. >> there were a number of big name designers, mark jacob, derek lamb, and others, and then thomas brown and tommy hilfiger, who said no, no, no, it's an honor to dress the first lady, where do you think the fashion world goes from here? will there be an aversion to her during the entire presidency? >> it will remain to be seen, maybe ralph lauren is saying, it's our responsibility to dress the office, not necessarily the platform. and we're going to do it. but this was also by far the most politically contentious issue in the fashion co...

Festivities had nothing to do with politics but fashion. we talk about politics all the time on this network. we're going to take four minutes, first lady melania trump stunning the crowd by this off the shoulder gown by herve pierre, and carolina herrera, a dazzling one, with a beautiful princess skirt. >> hello. >> your name needs to be a brand, like derek lamb. >> i'll take it. >> let's begin with the gowns -- >> and would i dress the first family? >> you would. i think you would be very -- >> i think i would, too, but more so than any other election, inauguration, who would design dresses ...

Trumpeted or denigrated as superfluous, but with her she's scrutinized on a level where it is meaningful and it's also a choice. it's as much a social and political statement as it is a fashion choice. >> tell me about thom browne. allentown, pennsylvania, right? i never heard of him. is that a big deal for him to get this first lady to be presenting his design? >> yeah, of course. i think what we learned is she's championed a number of young designers, american and international, derek lamb, rachel roy, and, again, this is an investment in american industry as much as it is a fashion choice. ...