Lidl sponsors ITV's The Masked Dancer with its own masked character | News
Lidl has been announced as sponsor of new ITV show The Masked Dancer. In show idents, a dancer in a mask – or more specifically a goose costume – will challenge the audience to guess who they are using clues related to Lidl products. Goose’s identity will be unveiled in idents during the final show of the series. Launching on 29 May at 7pm, the show itself will see celebrity contestants perform dances while covered from head to toe in “extravagant, colourful costumes and face masks”. Viewers and a star panel, consisting of Oti Mabuse, Jonathan Ross, Mo Gilligan and Davina McCall, wi...