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Desktop side. it continues. if you have got a site that's not only mobile optimized but ready to accept customers when they're shopping on the screens and make sure that things are simple, one button to check out, those are critical. >> one click checkout. so you're not go to the next screen and the next screen. >> we launched a o product called one touch. we have over 100 million consumers on it right now. the whole idea there is, no credit card exchange. one click, you're in, you checked out, you're done. imagine if you were at a railway station and you want to shop. you don't have time to p...

Ecommerce. the problem is we would get people come to the site, leave abandoned carts, come to the site and leave and there were little things that could get people to actually purchase. let's start with it. number one. >> it starts with finding customers. number one, as we talk to millions and millions of merchants, the thing they struggle with is, hey, the world is evolving. everyone is used to paying for google key words and stuff, but today to given you a stat, consumers, about 30% of their time is spent on social, facebook, pip trefpi -- pintere. the idea is getting them into your store. ...