10 Differences Between Universal Analytics and Google Analytics 4
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a more advanced and comprehensive analytics platform with new features, insights, and AI tools to measure customer behavior.
Source: hospitalitynet.org