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But economically you're in mexico, what does that mean? >> over 90% of our customers are mexico internationals. >> with his store just steps away from the border, he has specifically thrived by providing american products you can't find on the other side to mexican nationals. >> you have found a clientele of people in mexico who have money to spend, go across the border and buy stuff they can't buy there. >> when i say we're a destination store, we're a destination store. >> but over the past several years, federal regulation enforcement has drastically reduced the numbers of traffic from mexi...

Physically you're in the u.s. and 90% are mexico. bracker's has tlooivd by finding american products you kind find on the other side. >> you have found a clientele of people in mexico who have money to spend, want to cross the border and buy stuff they can't get there. >> when they say we're a destination store, we're a destination store. >> but over the past several years. federal regulation has reduced much of that traffic. >> we had 77% crossing over the border. last year the number was under 3 million. >> while bracker's supporters have continued, overall the sales have slumped. >> it make...

>> over 90% of our customers are hex chan nationals. >> with his retail store located steps away from the border crossing. he has traditionally thrived by offering products that you cannot find on the other side to mexican nationals. >> you have found a clientele of people in mexico. >> we are a destination store. >> but over the the past several years, federal regulations and enforcement have all drastically reduced much of the traffic from mexico. >> in 2007, we had 7.5 million people crossing the border. and 99% of it was downtown. last year, the fiscal numbers was under 3 million. >> while...