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Typified by that ad, showed weakness in his campaign. >> let's go back to the strategy. someone is going to be the republican nominee and that person is going to beat obama. you just have to be that nominee. wasn't that the thinking? >> that was the theory. but neil sedaka made famous making up is hard to do. so once he secured that, having everyone fall in line and support him. >> how much verses can you do of that? throughout the republican pri pair, mitt romney pushed himself to the right. especially on immigration. nearly impossible. by the way i don't think he tried one. here's the immigr...

Let's watch here's a romney supporting ad destroying newt. >> you know what makes barack obama happy? newt gingrich's baggage. he has more baggage than the airlines. gingrich cashed in on freddie mac. freddie mac paid newt $30,000 an hour. $1.6 million. gingrich not only teamed up with nancy pelosi on global warming, but together they co-sponsored a bill that gave $60 million a year to a u.n. program supporting china's brutal one-child policy. >> there's been a lot of discussion in my head and whether ads work in a general election. i don't think they work in october or september. people have ...

Destroying newt. >> know what makes barack obama happy? newt gingrich's backage. $1.6 million. gingrich not only teamed up with nancy pelosi on global warming, but together, they co-sponsored a bill that gave $60 million a year to china's brutal one-child policy. >> i don't think they work in presidential elections in october. but those ads out there -- tell me? >> primaries, they are deadly. particularly in republican primaries. that is particular for newt gingrich was devastating. it hit -- it was the kitchen sink. it threw it all in there. >> what did it say in there that you didn't like? >...

>> what did it say about him that you didn't like? >> it said he's an insider, he's a washington pal. and, look, he even pals around with nancy pelosi. didn't we just fire her? >> didn't you see those loving looks that they managed to work with the camera shot? >> you know, real quick on that. the interesting thing, if i were newt, i would have pif votded o pivoted off that caption of him and nancy together because that's what the people are looking for. that partnership working, getting things done. >> but they were talking about global warming. >> the other thing about that ad, that was symb...

He's a -- >> washington pal. >> yes, he even pals around with nancy pelosi. >> didn't you see those loving looks that they managed to work with the camera shot? >> real quick on that. the interesting thing, and i thought if i were to pivot it off of that caption of him and nancy together because that's what the people are looking for, that partnership working, getting things done. >> but they were telling you about global warming. >> well, it's not -- >> the other thing about that ad, that was symbolic of the entire mitt romney campaign strategy in the primaries, which was a sort of take no pr...