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The Australian Influencer Marketing Council (AiMCO) has appointed a new chair and deputy chairs on its guiding council following a member election.

L'Oreal brand joins influencer marketing body as other Aussie brands found breaching the Code of Ethics Beauty brand joins AiMCO as part of commitment to elevating transparency of influencer marketing practices as new report from HypeAuditor shows breaches of recently launched code of ethics remain rife Beauty brand, LÓreal, has become the latest organisation to join the Australian Influencer Marketing Council (AiMCO) as part of efforts to elevate transparency of its influencer marketing practices. The news comes as a fresh global report highlights a raft of other Australian brands appear...

BY Jasmine Giuliani ON 12 May 2021      3 min read Mega beauty retailer L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) to ensure that its influencer marketing is authentic and transparent.  A recent industry crackdown has put pressure on brands and influencers to clearly disclose commercial relationships or risk facing a penalty. Last year AiMCO published its code of practice for Australian influencers, to ensure alignment with the AANA’s Code of Ethics with regard to advertising disclosure. Now L’Oréal Australia will join the council as the fi...

Australian Influencer Marketing Council welcomes L’Oréal Australia May 12, 2021 11:27 Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing. The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement. Other members of the AiMCO cover areas including marketing tech, social media agencies, leading talent agencies along with influenc...

Lack of regulation, brands ditching the #ad – the flaws in influencer marketing The influencer marketing industry is broken. Brands are encouraging influencers not to use hashtags required by Australian consumer law to disclose paid content. Agencies are signing talent without sufficient vetting. And amongst all of this are industry bodies struggling to regulate the system. SBS producer Elise Potaka spoke to Mumbrella's Zoe Wilkinson about the flaws in the system she and journalist Calliste Weitenberg discovered in a four-part investigation for The Feed. March 16, 2021 8:53 “One brand, ...