NFT Startups & Brands: You Need PR Crisis Response Plans
Some folks say “any news is good news” but is that really true? Most recently, the NFT space saw one of the biggest brands, Azuki, face enormous scrutiny when one of the project founders admitted on Twitter that he had abandoned a number of prior projects. Then, Zagabond continued to double down in an abysmal Twitter Spaces. Through a declining interview by Andrew Wang, Zagabond divulged that he changed his social media profile to distance himself from the abandoned projects, had zero emotional intelligence or compassion for the community, offered lackadaisical replies to the rug pull ...