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Global Entrepreneurship Week is the annual celebration of Penn State's year-round commitment to innovation. Penn State Altoona events will take place Nov. 2 and Nov. 8–12.
Step-by-Step Guide to Branding Your Small Business A brand isn’t merely a name. Your brand is how people perceive you, which carries over into if they choose to interact with your business. You create a brand through consistency and intentionality, and in many cases, it can be more far-reaching than the products themselves. Your brand should evoke a feeling, concept, or ideal, but it all starts with deciding how you want your business to be perceived. Guide to Developing Your Branding Developing your brand will take thought, consistency, and passion; here are our key steps to branding you...