Accelerating Family Planning Progress in West Africa Through Mass Media: One Success Story in Burkina Faso
Reset Publication Date: 04/29/2021 By Joanna Murray, Director of Research, Development Media International An estimated 218 million women across low- and middle-income countries (LMICs) have an unmet need for contraception: that is, they want to avoid a pregnancy but are not using modern contraceptives. Mass media reaches a large share of the population in these countries, but how effective is it in changing behaviors? To answer this question, Development Media International (DMI) conducted a randomized controlled trial to evaluate the impact of an intensive, 30-month radio campaign in Burkin...